This is ERGA, a decorative geometric sans-serif typeface.
I designed ERGA because I wanted a playfull typeface, that offer many options in terms of looks and style, without losing its identity and distinctiveness.
It works best on a large scale and comes in two styles, regular and outlined.
Hopefully, ERGA will become a free font when I have time to program it.
Have a look and give me your feedback.
Thank you!Graphic Design, Typography2013
Signage and wayfinding
Designed and executed by: Madeleine Skjelland Eriksen, Mette Landsem and Marius Holtmon.
Mediateket is the media library at Westerdals School of Communication. It`s a site for collecting research and inspiration, and contains books, films and magazines that emphasizes disciplines taught at the school.
We were given the task to design a signage system that made it easier for students to navigate and find what they were looking for in the library, aswell as it gives the space decoration and identity.
The goal was to create a system, complementing the environment, without overwhelming the architecture. Hence the use of the original windows and floors as a canvas for the signage system.
We created a typeface where the letters and numbers are united with shadows, making it a functional and aesthetic system to use in the wayfinding.
The shadows are a metaphor for the relationship between the library and the student. The input/output of inspiration and creation.
Graphic Design, Typography2012
Signage and environmental design
Executed by: Marius Holtmon, Mette Landsem and Madeleine Skjelland Eriksen
Westerdals is one of the leading communication schools in Norway, ranked as one of the top ten creative schools in the world. The new building, drawn by Kristin Jarmund Arkitekter (KJARK), is situated at Vulkan in Oslo, an old industrial area. It was nominated for both the Statens Byggskikkpris and Oslo City Architecture Award 2012.
The building is charaterized by it´s industrial and rough expression, which became a importaint factor in the design process. By using the buildings existing surroundings and surfaces, the design maintaines the roughness and industrial touch of the building. The wayfinding unites the identity of Westerdals with the architecture of the new building, by using elements from the schools identity, together with the colors used in the buildings.
Thanks to Vesma Kontere McQuillan and Erik Tanberg who acted as mentors to our design team throughout the process of this project.Graphic Design, Icon Design2012
Visual identity for Bjørvika Football Club
Bjørvika Football Club (BFC) is Oslo`s newly established professional football club, based in the neighborhood Bjørvika in Oslo, Norway. Bjørvika is of distinct cultural and national values since it was founded by the last viking king, Harald Hardåde, in 1050. Since the 2000s, it has been redeveloped as part of the Fjord City plans for the Oslo waterfront. The neighborhood will be Oslo's cultural "center." Bjørvika Stadium is located in the heart of Bjørvika.
When Bjørvika is fully developed, the new district accommodate 4-5000 homes and approximately 20,000 jobs. In addition, cultural institutions and other activities draw visitors to the town. Altogether, it is likely that around 30,000 people will have an affinity for Bjørvika either workplace or residence.
The club is a venue for communication and solidarity between the inhabitants of Bjørvika.
BFC shall appear as an inclusive football club that gives residents pride and belonging to their new city.
BFC`s identity design shall reflect Bjørvikas vision:
"The vision that Bjørvika as the gateway to Norway's capital shall appear as an expression of modern Norwegian urban culture and identity in architecture, technology and sustainable urban development. The new district will be of joy and pride for the people of Oslo, and consciously help to describe the city's historical development from the origins to the 21st century. "Branding, Graphic Design2012
Visual identity for Norwegian Snowboard Awards 2011Graphic Design, Branding, Art Direction2011
Vinson Massif manufactures a wide range of jackets, hats, gloves and other cold weather apparel designed for extreme cold weather. The clothes has a classic design and durability as well as functionality that makes them clothes to rely on.
The project is created in collaboration with clothing designer for Vinson Massif, Marius JohannessenBranding, Graphic Design, Packaging2012
Westerdals ProfileGraphic Design, Branding2011
Personal artworkArt Direction, Graphic Design, Photography2011
Ren Müsli is a packaging design project i have made in collaboration with Anders Engen and Petter Samuelsen. We chose a form that stood out among the other müsli-products, with a clear and clean design that fitts well into the grocery-sector. The package is an eco-friendly bottle that can be deposited and recycled.Packaging, Graphic Design2011
Diagram Magazine - a magazine about infographicsEditorial Design, Graphic Design, Art Direction2011
After the disaster in 2011, Japans tourism is still down with 36%.
The Brief: Bring the tourists back, and possibly, give Japan more tourism than they had before. Communicate that Japan is a safe and exciting destination you should visit.
We want to use social proof to bring the tourism back. We want the people that are still visiting Japan to show their friends and followers that Japan is safe and still a great destination. Instagram is one of the fastest growing app out there. Just hitting 27 million users this month. This is the medium we want to use.
Japan National Tourist Organization launches Snap&Sleep - The first hotel in the world where you pay with social media only by posting your pictures from Japan on Instagram each day. Your room size will depend on how many followers you have.Art Direction, Graphic Design2012
Grafont is a typeface i made during a two-week project at school. Its clearly inspired by charts and diagrams and works best on a high scale. The font is made for my infographics magazine, Diagram Magazine.Graphic Design, Typography2011
The assignment was to make a booklet and a poster to advertise for a font. I chose Adobe Caslon Pro and its features and characteristics. I used some of the ornaments to create the pattern on the cover to give it a Dutch Baroque-ish look. The poster is a humoristic font-family-picture of the Caslon`s. The figures are created with elements from the different styles of Adobe Caslon Pro.Graphic Design, Typography2011
Urillu is an outline-gorilla-figure living in my sketchbook. Urillu`s purpose is to make me draw more and become a better illustrator, by being demanding and critical. When I fill Urillu up with colours, details and textures, im supposed to be filled with creativity, fantasy and most of all drawing skills!
Hence the slogan...Fill me up!Character Design, Graphic Design, Drawing2011